In a striking statement at the 54th International Film Festival of India (IFFI), renowned actor Rishab Shetty, celebrated for his role in the hit film Kantara, expressed his concerns about the lack of representation of Kannada cinema on OTT platforms. His comments have sparked a conversation about the accessibility and recognition of regional films in India’s rapidly evolving digital landscape.
Rishab, who has become a prominent face in the Kannada film industry, pointed out the disparity in how OTT platforms approach regional content, particularly Kannada films. He noted that despite the significant contributions and efforts by production houses like Rakshit Shetty’s Paramvah Studios and his own Rishab Shetty Films during the pandemic, OTT platforms remain hesitant to embrace Kannada content. This observation raises questions about the inclusivity and diversity of content on digital platforms.
Rishab Shetty’s call for more inclusivity on OTT platforms is a significant moment for Kannada cinema. It underlines the importance of celebrating and promoting regional stories and talents on a global stage.
The actor’s remarks at IFFI go beyond mere criticism; they are a call to action. He urged IFFI and its sponsors to acknowledge and give due recognition to Kannada films, especially those that have limited exposure in theatres. This appeal highlights the need for a more equitable representation of regional cinema on global streaming platforms.
Meanwhile, Rishab Shetty is gearing up for his next cinematic venture, Kantara Chapter 1. The recently released teaser has already captivated audiences with its intriguing visuals and Rishab’s compelling look. The film promises to be a multilingual feast, set to release in seven languages, each represented by a unique raga in the teaser.
Kantara, which debuted on September 30, 2022, has been lauded for its engaging storyline and stunning visuals. Set in the fictional village of Dakshina Kannada, the film delves into the life of Rishab’s character, a Kambala champion, and his confrontation with an upright Forest Range officer, Murali. The film’s ensemble cast, including Sapthami Gowda, Kishore, Achyuth Kumar, Pramod Shetty, and Prakash Thuminad, has contributed to its success and critical acclaim.