The King of Bollywood, Shah Rukh Khan, is gearing up for the grand reveal of his upcoming movie, ‘Jawan’s’ trailer. And where better to make a massive statement than at the iconic Burj Khalifa in Dubai?
Always known to push the boundaries in terms of promotion, SRK, in collaboration with the marketing team of Red Chillies Entertainment, has chosen the world’s tallest building as the backdrop for what promises to be a landmark event. The actor’s recent tweet confirmed the location and time, inviting fans to join him on August 31st at 9 PM. Emphasizing the theme of love, the superstar has requested fans to don red, the color of love, for the occasion.
Given SRK’s massive fan base in the UAE and his association with Emaar Properties, the firm behind the architectural marvel that is Burj Khalifa, fans in Dubai are in for something special. Continuing the tradition of grand launches, ‘Jawan’ follows ‘Pathaan’ and ’83’ as the latest Bollywood movie to utilize the iconic tower for its trailer release.
Another tidbit of exciting news for fans in the Middle East is that along with the trailer, the Arabic version of the film’s song ‘Chaleya’ will also be showcased on the majestic structure.
Director Atlee will be joining Shah Rukh Khan for the event. However, the presence of the film’s leading lady, Nayanthara, remains unconfirmed.
Speculations are rife regarding the film’s performance in the UAE box office. ‘Pathaan’ raised the bar by earning close to Rs 120 crore. With ‘Jawan’ already making waves by selling over 3,000 tickets and earning USD 45K, expectations are sky-high for the film’s performance in the region.